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1. SAS.Publishing.SAS.Graphics.for.Java.Jun.2007.eBook-BBL
2. Sybex.Web.Analytics.Jun.2007.eBook-BBL
SAS Graphics for Java: Examples Using SAS AppDev Studio and the Output Delivery System (SAS Press)
Amazon
Product Details
Author(s): Wendy Bohnenkamp,Jackie Iverson
ISBN: 159047693X
ISBN-13: 9781590476932
Publisher: SAS Publishing
Year: 2007
Pages:
Product Description
Jump-start your SAS graph skills! Here, in one convenient source, is all the information you need to create
your own SAS graphs. This example-rich reference familiarizes you with custom tags in SAS AppDev Studio
and shows you how to use ODS statements and the Java Device Driver to create graphs. Written for programmers
at all experience levels, this dynamic book focuses on the attributes, parameters, and options that
make graphs convey what you really want them to convey. It also provides SAS/GRAPH samples and WORK data
sets. This text is suited for programmers who already know how to use SAS AppDev Studio to create and deploy
a JSP or servlet application. A basic level of SAS ODS programming knowledge is required.
eBook:SAS.Publishing.SAS.Graphics.for.Java.Jun.2007.eBook-BBL hash [8oHh2R+mSAXAeMHxaOb+8FFkE4k]
file:2007_0904_wrz_sas-pub.sas.gra.for.jav.jun.200.ebo.bbl.izp (6123) KB
Web Analytics: An Hour a Day
Amazon
Product Details
Author(s): Avinash Kaushik
ISBN: 0470130652
ISBN-13: 9780470130650
Publisher: Sybex
Year: 2007
Pages: 443
Product Description
Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It
provides a unique insider’s perspective of the challenges and opportunities that web analytics
presents to each person who touches the Web in your organization. Rather than spamming you with metrics
and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.
Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor (http://www.kaushik.net/avinash).
In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to
implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges
prevalent thinking about the field and guides readers to a solution that will provide truly informed
and actionable insights. In Part I, Avinash explains why traditional web analytics is dead and introduces
the Trinity mindset and strategic approach for web analytics. He then details the data collection options
at your disposal for robust analytics and the pros and cons of each methodology (such as clickstream,
outcomes, research, and competitive data). He concludes Part I with a deep dive into qualitative data
and its critical role in any web analytics program. In Part II, Avinash provides insights that will challenge
your knowledge of what it takes to create a successful web analytics program. He covers customer centricity,
optimal organizational structure, how to identify great analysts, and his (now famous) 10/90 rule of
web analytics. From his experience, he outlines radical strategies for how you should select the right
tool for your company (while saving money and peace of mind) and identify truly valuable metrics with
his "three layers of So What?" test. He concludes Part II by providing a fresh perspective on some of the
most common web analytics reports that you'll never look at in the same way again. In Part III, Avinash
guides readers to a successful web analytics strategy and implementation month by month, day by day,
and hour by hour. A customized quick-start guide for different businesses (including blogs) is followed
by increasingly advanced and crucial analytics topics, such as search analytics (SEO, SEM/PPC and internal
site search) and multi-channel marketing analytics. That's followed by the revelation of the key ingredients
of a great experimentation and testing platform, performing competitive intelligence analysis, and
Web 2.0 analytics. Avinash then discusses the three secrets behind making web analytics actionable
and, in his clever, engaging, and thought-provoking style, debunks leading myths—about path
analysis, conversion analysis, and real-time data, for example. Finally, Avinash highlights seven
specific steps you can take to create a data-driven decision-making culture in your company and then
discusses such advanced analytics concepts as statistical significance, SEM and PPC analysis, the
power of segmentation, complex yet insightful pan-session metrics, and conversion rate best practices.
Sprinkled throughout the book are real-world examples drawn from Avinash’s experiences as an
analytics professional at Intuit, DirecTV, Silicon Graphics Inc., and DHL. The book includes an innovative
CD that includes more than five hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations,
and other useful web analytics resources. Web Analytics: An Hour a Day is the ultimate resource for anyone
needing a step-by-step, task-based guide to creating and maintaining a modern web analytics strategy
and framework. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook
file.
eBook:Sybex.Web.Analytics.Jun.2007.eBook-BBL hash [IQlG/T2qFcg8amWR6KgED2HOzPU]
file:2007_0904_wrz_syb-web.ana.jun.200.ebo.bbl.izp (4201) KB
2. Sybex.Web.Analytics.Jun.2007.eBook-BBL
SAS Graphics for Java: Examples Using SAS AppDev Studio and the Output Delivery System (SAS Press)
Amazon
Product Details
Author(s): Wendy Bohnenkamp,Jackie Iverson
ISBN: 159047693X
ISBN-13: 9781590476932
Publisher: SAS Publishing
Year: 2007
Pages:
Product Description
Jump-start your SAS graph skills! Here, in one convenient source, is all the information you need to create
your own SAS graphs. This example-rich reference familiarizes you with custom tags in SAS AppDev Studio
and shows you how to use ODS statements and the Java Device Driver to create graphs. Written for programmers
at all experience levels, this dynamic book focuses on the attributes, parameters, and options that
make graphs convey what you really want them to convey. It also provides SAS/GRAPH samples and WORK data
sets. This text is suited for programmers who already know how to use SAS AppDev Studio to create and deploy
a JSP or servlet application. A basic level of SAS ODS programming knowledge is required.
eBook:SAS.Publishing.SAS.Graphics.for.Java.Jun.2007.eBook-BBL hash [8oHh2R+mSAXAeMHxaOb+8FFkE4k]
file:2007_0904_wrz_sas-pub.sas.gra.for.jav.jun.200.ebo.bbl.izp (6123) KB
Code:
[color=magenta]http://rapidshare.com/files/53737410/2007_0904_wrz_sas-pub.sas.gra.for.jav.jun.200.ebo.bbl.izp.html[/color]
Web Analytics: An Hour a Day
Amazon
Product Details
Author(s): Avinash Kaushik
ISBN: 0470130652
ISBN-13: 9780470130650
Publisher: Sybex
Year: 2007
Pages: 443
Product Description
Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It
provides a unique insider’s perspective of the challenges and opportunities that web analytics
presents to each person who touches the Web in your organization. Rather than spamming you with metrics
and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.
Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor (http://www.kaushik.net/avinash).
In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to
implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges
prevalent thinking about the field and guides readers to a solution that will provide truly informed
and actionable insights. In Part I, Avinash explains why traditional web analytics is dead and introduces
the Trinity mindset and strategic approach for web analytics. He then details the data collection options
at your disposal for robust analytics and the pros and cons of each methodology (such as clickstream,
outcomes, research, and competitive data). He concludes Part I with a deep dive into qualitative data
and its critical role in any web analytics program. In Part II, Avinash provides insights that will challenge
your knowledge of what it takes to create a successful web analytics program. He covers customer centricity,
optimal organizational structure, how to identify great analysts, and his (now famous) 10/90 rule of
web analytics. From his experience, he outlines radical strategies for how you should select the right
tool for your company (while saving money and peace of mind) and identify truly valuable metrics with
his "three layers of So What?" test. He concludes Part II by providing a fresh perspective on some of the
most common web analytics reports that you'll never look at in the same way again. In Part III, Avinash
guides readers to a successful web analytics strategy and implementation month by month, day by day,
and hour by hour. A customized quick-start guide for different businesses (including blogs) is followed
by increasingly advanced and crucial analytics topics, such as search analytics (SEO, SEM/PPC and internal
site search) and multi-channel marketing analytics. That's followed by the revelation of the key ingredients
of a great experimentation and testing platform, performing competitive intelligence analysis, and
Web 2.0 analytics. Avinash then discusses the three secrets behind making web analytics actionable
and, in his clever, engaging, and thought-provoking style, debunks leading myths—about path
analysis, conversion analysis, and real-time data, for example. Finally, Avinash highlights seven
specific steps you can take to create a data-driven decision-making culture in your company and then
discusses such advanced analytics concepts as statistical significance, SEM and PPC analysis, the
power of segmentation, complex yet insightful pan-session metrics, and conversion rate best practices.
Sprinkled throughout the book are real-world examples drawn from Avinash’s experiences as an
analytics professional at Intuit, DirecTV, Silicon Graphics Inc., and DHL. The book includes an innovative
CD that includes more than five hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations,
and other useful web analytics resources. Web Analytics: An Hour a Day is the ultimate resource for anyone
needing a step-by-step, task-based guide to creating and maintaining a modern web analytics strategy
and framework. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook
file.
eBook:Sybex.Web.Analytics.Jun.2007.eBook-BBL hash [IQlG/T2qFcg8amWR6KgED2HOzPU]
file:2007_0904_wrz_syb-web.ana.jun.200.ebo.bbl.izp (4201) KB
Code:
[color=magenta]http://rapidshare.com/files/53737297/2007_0904_wrz_syb-web.ana.jun.200.ebo.bbl.izp.html[/color]